Product Launch & Applications Campaign

INCO ACADEMY

0.0M

Views

Engagements

Applications

The Brief

Qualified applications, not vanity reach.

Inco Academy was launching a free digital skills programme and needed qualified applications, not vanity reach. The audience was specific: career switchers and early-career talent underserved by traditional education pathways.

The Approach

Mapped backwards from the application.

We mapped the funnel backwards from application, selecting creators whose communities were already asking career questions. Content formats were chosen for depth over polish, long-form and creator-narrated explainers outperformed anything that looked like an advert.

The Execution

Pre-qualified traffic, by design.

We ran the full launch calendar, sequencing announcement, proof and deadline content across the flight. Creator briefs carried the eligibility criteria explicitly so the traffic arriving on the application page was pre-qualified.

YESIM

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