Every Campaign Handled.

The Problem

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Most Creator Campaigns Underdeliver. Here's Why:

Brands pour budget into influencer marketing and see little in return. Not because the channel doesn't work, but because the execution is wrong. The wrong creators, vague briefs, no performance framework. We built Kodiak to solve exactly that.

Creators picked for reach, not fit.

No strategy before the outreach begins.

Vague briefs, inconsistent execution across creators.

No one owns the campaign once it's live.

Budget spent. Results a mystery.

No standard for rates, usage rights or exclusivity terms.

What we do

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(01)

Campaign Strategy

Before any creator is briefed, we define the strategy. Platform mix, content format, target audience, campaign objectives and KPIs. Everything is mapped before execution begins.

(02)

Brief Development

A great brief produces great content. We develop detailed, brand-aligned briefs that give creators clear direction while preserving the authenticity that makes creator content work.

(03)

Creator Sourcing & Vetting

Finding the right creator is the most important decision in any campaign. We go deep, analysing audience demographics, engagement quality, content history and brand fit before a single outreach is made.

(04)

Creator Negotiations & Contracts

We handle all rate negotiations, usage rights, exclusivity clauses and deliverable agreements. Your budget is protected and your brand is covered.

(05)

End-to-End Campaign Management

We run every aspect of the campaign, creator outreach, negotiations, content review, approval workflows and publishing coordination. Your team stays informed without being burdened.

(06)

Performance Tracking & Reporting

Every campaign is tracked from day one. Impressions, engagements, clicks, reach and conversions, compiled into clear reports that tell you exactly what your campaign achieved.

What working with Kodiak looks like

Brief

You tell us your objectives, target audience and budget. We take it from there.

Strategy & Creator Selection

We build the campaign strategy and present a shortlist of vetted creators with full audience breakdowns.

Execution

We manage everything, outreach, briefing, content review, negotiations and publishing.

Report

Campaign closes with a full performance report. Clear data, honest assessment, actionable next steps.