International Awareness Campaign

YESIM

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Engagements

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The Brief

Explaining the product was the campaign.

Yesim needed international awareness for eSIM travel connectivity in markets where the category was still unfamiliar. Explaining the product was as important as promoting it.

The Approach

Selected on where they actually travel.

Travel creators were selected on route data, where they actually travelled and how often, so demonstrations landed in context. We prioritised creators with high comment-to-view ratios, an early signal of audience trust.

The Execution

Filmed in-transit, in real time.

Every activation was filmed in-transit: airport arrivals, border crossings, first-hour setup. We coordinated shooting windows around real travel schedules and handled all usage rights for paid amplification of the strongest performers.

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